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KISKA new lead agency for
Carl Zeiss Sports Optics (27/04/2012, Anif / Salzburg) - As part of a cooperation contract, the design and brand consulting company KISKA has taken over the design of Carl Zeiss Sports Optics products. After a year of development work, the new sport optics product lines by Carl Zeiss Sports Optics have been presented to the public at the leading European exhibition IWA & Outdoor Classics. On the basis of extensive consumer research, a new qualitative and modern design language was developed for the binoculars. The challenge identified was how to produce a range of binoculars for two very different target groups, bird watchers and hunters, but at the same time keep a consistent and coherent product range to better promote the brand. To make it possible to meet the different requirements we focused the design to protect the precise optics, fine tune how you use the product and then optimize the grip to allow better performance for the different user requirements. After a year of development work, the new sport optics product line by Zeiss was presented to the public at the leading European exhibition IWA & Outdoor Classics. The product design of the new binoculars and rifle scopes from Zeiss makes clear to the user what the brand stands for: quality and optical performance at the highest level. Richard Smith, managing director of Carl Zeiss Sports Optics: “We came back from IWA with a record number of orders. With KISKA, we have an innovative partner for our high standards. The designers designed technical high-performance products for the future and managed to sharpen our brand through product design sustainably and set it up for the future." Sharpen the brand The all-new Zeiss designs are implemented through 2012 in three product lines: CONQUEST HD binocular, VICTORY HT rifle scope and VICTORY HT binocular. Marcus Waldmann, Managing Partner at Kiska: "We managed to make the optical quality of the products also emotionally tangible. By developing a uniform and recognizable visual product language KISKA managed to sharpen the brand Zeiss and communicates the brand values - optical performance, premium quality, innovation - at a glance.” media contact: Sonja Kaserer Marketing Communications Specialist phone: +43(0)6246/73488-1822 email: s.kaserer@kiska.com 
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Sonja Kaserer Marketing Communications Specialist phone: +43(0)6246/73488-1822 email: s.kaserer@kiska.com press section: www.pressefach.info/kiska |
Kiska GmbH St. Leonharder-Straße 4 A-5081 Salzburg/Anif phone:+43(0)6246/73488-0 fax: +43(0)6246/734 88-1044 Internet: www.kiska.com |
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KISKA is a creative consultancy that works
closely with its clients to create designs that reinforce brands and wrap
solutions in clear messages, product and communications that display their
unique value and quality in a moment. We combine different skills, cultures
and passion and with a process we call “Integrated Design Development” we
clearly understand how design could influence perception, drive success, and
help build a brand … ultimately the only sustainable differentiation factor.
KISKA at one glance: Founded: 1990 CEO: Gerald Kiska MA Employees: + 80 Nationalities: 12 Partners: Steve Masterson (UK) Marcus Waldmann (GER) Paul Friedl (AUT) Sebastien Stassin (BEL) USP: I.D.D. (Integrated Design Development) Annual turnover 2008 / 09: 9.5 millionen Euro (+ 17 % over 2007 / 08) Competences: Marketing Consultancy Brand Strategy Design Strategy Research Product Design Automotive Design Communication Design Environmental Design Customer list extract: AKG Acoustics, Atomic, Bajaj, Braun, BSH Bosch Siemens Hausgeräte, Gasteiner, Generic, Hilti, Husaberg, JBL, Kästle, Kettler, KTM, Moeller, Rika, Siteco, Stiegl, WIBERG, Zipfer
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Gerald Kiska, owner and CEO of KISKA GmbH |
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